Consumer Psychology and Behaviour Design

Cialdini's 7 principles of persuasion - for User Experience

Gary van Broekhoven

Published on: 10/11/2024

Cialdini's 7 principles of persuasion offer UX professionals a psychology-based roadmap to boost user engagement and drive conversions, aligning user experiences with business goals.

Behaviour DesignConsumer Psychology

The Role of Emotions in Experience Design

Gary van Broekhoven

Published on: 09/11/2024

Experience design is a powerful tool. It shapes how we interact with products, services, and even each other. But what role do emotions play in this process?

Consumer Psychology

Biases and are they important

Gary van Broekhoven

Published on: 29/10/2024

Biases can distort user research. Key to accurate insights: focus on relevant biases, like confirmation and false memory. Embrace flexibility, open-ended questions, and accept that being wrong is part of growth.

Behaviour DesignConsumer Psychology

Consumer Psychology vs. Behaviour Design

Gary van Broekhoven

Published on: 15/10/2024

In the ever-evolving landscape of marketing and product design, two disciplines stand out for their impact on creating effective strategies and products: consumer psychology and behaviour design. While both fields play crucial roles in understanding and influencing consumer behaviour, they approach the goal from different angles. This post will delve into the differences between consumer psychology and behaviour design, explore who uses each, and discuss how mastering both can significantly benefit professionals in the industry.

Behaviour DesignConsumer Psychology